STEVEN DIVISH x FREEWELL
World's 1st Interchangeable Anamorphic Lens
Freewell Co-LAB
Turn your gear ideas into reality.
Process timeline
Here's how we collaborate
1
Concept Submission
You submit a concept that solves a real professional problem.
2
Concept Review
Our team will carefully review your idea and provide feedback on whether it is feasible to proceed.
3
Engineering Audit
Our R&D team reviews the physics and manufacturing feasibility (20–30 business days).
4
The Lab Interview
A private, in-person/online meeting to discuss the tech and the Commercial Partnership.
5
Prototyping & Stress Test
We build the physical unit and send it to you for field testing.
6
Global Co-Brand
The product is launched worldwide with your name and Freewell's engineering.